Ph.D. in Law at the Universidad Nacional Autónoma de México, Intellectual Property and Franchising specialist by the Universidad Panamericana, Professor at Universidad Panamericana, IPIDEC, ITAM, TEC de Monterrey and UNAM, founder partner of Jalife-Caballero firm specialized in Marks, Copyright and franchising for 28 years, author of 6 books and more than 300 articles, arbitrator for the World Intellectual Property Organization, editorialist of El Financiero and various magazines from Mexico and abroad. Mentor Endeavor and editorial advisor of the Lawyer’s magazine. He has managed several Appellation of origin; obtained recognition for CHILE JALAPEÑO in the European Union as GI; and has several works on IP and GI.